215-490-4093 | rory@glan.tz | New York, NY | linkedin.com/in/rory-glantz
SUMMARY
Growth marketer with 3+ years managing $20M+ in multi-channel media across digital and traditional channels, including paid social, programmatic, CTV, and linear TV, specializing in the energy and fuel sector. Track record delivering measurable brand lift, exceeding KPI benchmarks, and leading a team of 4 while building automated workflows that cut ad copy creation time by 88% and launch errors by 25%.
CORE COMPETENCIES
Multi-Channel Media Strategy & Planning
Paid Social & Paid Search
Programmatic Strategy & Display Advertising
Brand Lift & Attribution Analysis
Campaign Analytics & Budget Optimization
Growth & Performance Marketing
Audience Segmentation & Targeting
Workflow Automation & Process Design
Cross-Functional Team Leadership
Client Strategy & C-Suite Presentations
WORK EXPERIENCE
Manager, Media Planning & Investment, Universal McCann, New York, NY
May 2025 – Present
Lead multi-channel strategy and planning across digital and traditional channels, including paid social, programmatic, CTV, and linear TV, managing $20M in annual spend for energy and fuel sector clients.
Directly manage a team of 4, overseeing day-to-day campaign execution, professional development, and cross-functional collaboration.
Selected for inaugural NextGen UM global leadership cohort; launched agency's first global Stand Against Bland Day; executive mentorship with international CEOs.
Manage partnerships with Meta, Amazon, Walmart, and other major platforms, optimizing audience targeting to consistently exceed KPI benchmarks.
Analyze campaign performance using brand lift studies, unified attribution, and attention metrics, delivering perception lifts above industry benchmarks and ROMI 14% above target.
Built automated workflows that reduced ad copy creation from 2 hours to 15 minutes (88% reduction) and cut launch errors by 25%, improving speed-to-market by 3 days.
Senior Associate, Media Planning & Investment, Universal McCann, New York, NY
Apr 2024 – Apr 2025
Reconciled $25M in monthly media billing across 10+ partners with 100% accuracy and on-time delivery.
Built monthly campaign performance reports with insights on conversion, pacing, and budget allocation to inform strategy decisions.
Redesigned trafficking workflows, reducing campaign setup time by 10% across 5 simultaneous campaigns.
Led a bi-weekly training initiative adopted by 18 team members, improving onboarding speed and cross-functional knowledge sharing.
Associate, Media Planning & Investment, Universal McCann, New York, NY
Jul 2023 – Mar 2024
Trafficked 6 media campaigns across video, display, OOH, and radio channels, ensuring accurate placement and on-time delivery.
Contributed to monthly performance analyses and billing reconciliation across 10+ media partners.
Supported cross-channel reporting and helped build internal tracking processes that streamlined billing operations across the team.
EDUCATION
B.A. in Economics, Columbia University
TECHNICAL SKILLS
Campaign Manager 360, MediaOcean OX, Meta Ads Manager, Amazon Ads, Guideline Planning, Microsoft Excel, Asana, Google Analytics
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